MSG has been labeled as the villain of the food world, but Jennifer Ko is rewriting the story and bringing it back with a bold new twist.
In this episode, Reid Jackson sits down with Jennifer Ko, the founder of Dime, a company that's reinventing how we think about MSG. Jennifer shares her personal connection to MSG, the cultural beliefs that shaped her family's avoidance of it, and how she's working to debunk common myths about this misunderstood ingredient. She also discusses the challenges of packaging, logistics, and the supply chain that come with launching a product in the competitive CPG space.
In this episode, you'll learn:
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How Jennifer's curiosity about MSG turned into a business idea
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The challenge of changing consumer perceptions
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The importance of streamlining packaging and logistics in CPG
Things to listen for:
(00:00) Introducing Next Level Supply Chain
(01:57) Jennifer's entrepreneurial journey
(06:08) Breaking down the misconceptions about MSG
(11:33) Building a brand around a stigmatized product
(18:28) The challenges of building a business in the food industry
(29:17) Advice for startups and aspiring entrepreneurs
(33:19) Jennifer Ko's favorite tech
Connect with GS1 US:
Our website - www.gs1us.org
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Register now for this year's GS1 Connect and get an early bird discount of 10% when you register by March 31 at connect.gs1us.org.
Connect with the guest:
Jennifer Ko on LinkedIn
Visit Dime at dimemsg.com